Direct-to-Consumer

Stand-Alone DTC Lab Solutions

Launch a complete direct-to-consumer lab testing business under your brand. All-in pricing includes device, lab processing, and nationwide shipping — everything your patient needs from order to results.

$14.00
Device
$20.00
Lab Fee
$40.00
Shipping (Round-Trip)
$77–$108
DTC Range

The DTC Experience

1

Your Branded Website

Patient visits your branded website or app and selects a lab test panel.

2

Patient Orders Online

Patient places order. Kit is shipped directly to their home.

3

At-Home Collection

Patient collects sample at home using the included device and instructions.

4

Prepaid Return

Patient drops off sample using the prepaid return shipping label.

5

CLIA Lab Processing

Sample processed at a CLIA-certified, CAP-accredited lab. Results reviewed by board-certified physician.

6

Results on Your Portal

Patient receives results through your branded patient portal within 3–5 business days.

Retail Pricing & Margin Calculator

2.5x
1.5x5.0x
PanelMarkersYour Cost (DTC)Retail Price (2.5x)MarginMargin %
ThyroCheck Thyroid3$77.13$192.82$115.6960%
Cycle4$78.39$195.97$117.5860%
Prostate Health4$79.18$197.95$118.7760%
Mineral+ Vitamin7$80.56$201.40$120.8460%
Balance Women's Hormone23$82.22$205.55$123.3360%
Restore8$83.89$209.72$125.8360%
Comp. Women's HRT Monitor25$84.81$212.03$127.2260%
T-Shield Pro11$84.87$212.18$127.3160%
T-Essentials12$85.07$212.67$127.6060%
Women's HRT Baseline19$85.91$214.77$128.8660%
CardioHealth10$86.16$215.40$129.2460%
MetaCheck17$88.12$220.30$132.1860%
InflammEdge8$88.18$220.45$132.2760%
Men's HRT Baseline24$90.52$226.30$135.7860%
OptiPeptide Monitoring28$102.16$255.40$153.2460%
Pro Performance Athlete30$107.89$269.73$161.8460%

Men's Health

Prostate Health

4

Prostate Screening

$79.18
DTC Total
PSA TotalPSA FreeTestosteroneDHT

T-Shield Pro

11
$84.87
DTC Total
Total TestosteroneFree TestosteroneSHBGEstradiol (E2)PSA TotalPSA FreeLHFSH+3 more

T-Essentials

12
$85.07
DTC Total
Total TestosteroneFree TestosteroneSHBGEstradiol (E2)ProlactinLHFSHDHEA-S+4 more

Men's HRT Baseline

24

Most Comprehensive Men's Panel

$90.52
DTC Total
Total TestosteroneFree TestosteroneSHBGEstradiolLHFSHDHEA-SCortisol+16 more

Women's Health

Cycle

4

Cycle Monitoring

$78.39
DTC Total
EstradiolProgesteroneLHFSH

Balance Women's Hormone

23

Most Comprehensive Women's Panel

$82.22
DTC Total
Total TestosteroneEstradiolProgesteroneSHBGFSHLHDHEA-SCortisol+15 more

Women's HRT Baseline

19
$85.91
DTC Total
EstradiolTestosteroneFSHTSHFree T3ProgesteroneSHBGLH+11 more

Comp. Women's HRT Monitor

25

Enhanced 25-Biomarker Panel

$84.81
DTC Total
Total TestosteroneFree TestosteroneEstradiolProgesteroneSHBGFSHLHDHEA-S+18 more

Wellness & Metabolic

ThyroCheck Thyroid

3
$77.13
DTC Total
TSHFree T4Free T3

Mineral+ Vitamin

7

Vitamin & Mineral Screening

$80.56
DTC Total
Vitamin DB12FolateFerritinMagnesiumIronZinc

Restore

8
$83.89
DTC Total
EstradiolDHEA-SCortisolTSHVitamin DB12FolateFerritin

CardioHealth

10
$86.16
DTC Total
Total CholesterolHDLLDLTriglyceridesVLDLApoBCRPHomocysteine+2 more

MetaCheck

17

Comprehensive Metabolic Screening

$88.12
DTC Total
TSHFree T4Free T3CortisolDHEA-SLipid PanelInsulinMagnesium+9 more

🏆 Performance & Specialty

InflammEdge

8

Inflammation Screening

$88.18
DTC Total
CRP (hs)ESRHomocysteineFerritinUric AcidANAIL-6TNF-alpha

OptiPeptide Monitoring

28

Peptide Therapy Monitoring

$102.16
DTC Total
Testosterone (Total & Free)SHBGDHEA-SCortisolIGF-1EstradiolInsulinCRP+20 more

Pro Performance Athlete

30

The Ultimate Performance Panel

$107.89
DTC Total
Testosterone (Total & Free)EstradiolDHEA-SCortisolIGF-1ProlactinSHBGCreatine Kinase+22 more

Custom Kitting: Optional branded packaging, inserts, and custom kit assembly available — pricing TBD. Contact us for details.

Your Brand, Your Business

Launch under your own brand. Your website, your portal, your patient experience. We're invisible to the end consumer.

CLIA-Certified & HIPAA-Compliant

All testing through CLIA-certified, CAP-accredited labs. Board-certified physician review. Full HIPAA compliance.

At-Home Collection

Patients are 3x more likely to complete labs at home. Prepaid return shipping, clear instructions, results in 3–5 business days.